Mary Meeker is a venture capitalist whose work focuses primarily on the internet and new technologies. Each year she produces a report about internet trends - both looking back and looking forward. It is always highly anticipated you can check out this year’s here. Below are some of my key takeaways after reading:

• Rising cost in user acquistion (33%) - its becoming more expensive to acquire users and it is unsustainable to keep maintaining customer acquisition costs that are higher than lifetime value.
• Growth is slowing
  • Internet
  • Ecommerce
  • Ad Revenue
  • Online platforms (especially facebook)
    • except youtube and instagram
• India and China have about half their population not online
• Mobile advertising has surpassed desktop advertising.
• Programmatic ad buying is driving down the price of ads across the board and this trend continues
• Mobile usage is starting to exceed TV usage
• Image creation and sharing is huge and continues to grow.
• Freemium business models outside of gaming are just getting started (Spotify, Zoom etc.) Anticipate innovation and growth in this approach.
• Great Y/Y growth in cloud
• Those doing well are frequently using more and more data to make decisions and drive business.
• From consumers there is a growing concern about privacy as well as too much device usage.
• On demand services are growing rapidly (e.g. Doordash, solv, telehealth).
• There is a slight uptick in remote workers.
• Rapid growth in online learning - Universities and traditional learning is set for disruption.